Marbella is present from this Tuesday, November 3, at the World Travel Market (WTM) in London, one of the main international tourism fairs, with the aim of strengthening its position in the British market, maintaining contacts with industry professionals and seeking new promotion and business opportunities.
The city's presence is organised within the Turismo Costa del Sol and Turismo Andaluz spaces. The general director of the department, Laura de Arce, explained that this formula "will allow us to integrate into the promotion strategies of the provincial and regional spheres, strengthening our visibility before tour operators, travel agents and other industry professionals".
The event brings together several municipalities from the province
WTM London is held from Tuesday, November 3, to Thursday, November 5, at the ExCeL London venue and is the annual event at which Costa del Sol destinations work the British market. In the same edition, the Torremolinos City Council is attending with an agenda of meetings with operators, hotel chains and associations to maintain a market that accounts for 24.1% of its hotel overnight stays, according to data released by the portal this Tuesday, November 3. That same day, the Benalmádena City Council has indicated that it will be in the Turismo y Planificación Costa del Sol space with meetings with easyJet holidays and Jet2, and the Málaga City Council has announced that it is taking part with its own stand and meetings with operators, platforms and airlines until Thursday, November 5.
Marbella is the second most populous municipality in the province of Málaga, with 159,786 inhabitants according to the INE for 2025, and one of the benchmark tourist destinations on the Costa del Sol, according to the information available on the municipality. Its municipal area covers 117 square kilometres between Málaga and the Strait of Gibraltar, on the slopes of the Sierra Blanca.
Taking part in the fair does not involve any procedures for the general public: it is a professional event aimed at operators, travel agents and other industry professionals, as reported by the Marbella City Council.
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