Málaga hosts the AEMARK 2026 International Marketing Congress until Friday
The Facultad de Marketing y Gestión of the Universidad de Málaga is holding the XXXVII AEMARK International Marketing Congress from Wednesday, September 9 to Friday, September 11, with Fundación Unicaja as sponsor.
Redacción · Publicada el September 11, 2026
The Facultad de Marketing y Gestión of the Universidad de Málaga (UMA) is holding, from Wednesday 9 to Friday 11 de septiembre, the XXXVII Congreso Internacional de Marketing AEMARK 2026, under the theme «Smart Marketing: Creando valor en clave digital». The event is sponsored by Fundación Unicaja, according to the statement issued by the entity.
The congress brings together researchers, academics and professionals to discuss marketing trends in a context of digital transformation, data use and innovation.
Over the three days, scientific sessions, research presentations, academic posters, a Doctoral Colloquium, meetings with editors of specialized journals, round tables and conferences by international experts are held. The programme seeks to foster knowledge exchange and the creation of collaboration networks among university, business and industry professionals.
The opening ceremony was attended by the president of Fundación Unicaja, José Manuel Domínguez; the rector of the UMA, Juan Teodomiro López; the mayor of Málaga, Francisco de la Torre; the director general of Investigación y Transferencia of the Junta de Andalucía, Loreto del Valle; the consejera delegada and diputada delegada de Desarrollo Económico Sostenible of the Diputación de Málaga, Esperanza González; the president of AEMARK, Natalia Rubio; and the president of the organizing committee, Sebastián Molinillo.
The congress brings together researchers, academics and professionals to discuss marketing trends in a context of digital transformation, data use and innovation.
Over the three days, scientific sessions, research presentations, academic posters, a Doctoral Colloquium, meetings with editors of specialized journals, round tables and conferences by international experts are held. The programme seeks to foster knowledge exchange and the creation of collaboration networks among university, business and industry professionals.
The opening ceremony was attended by the president of Fundación Unicaja, José Manuel Domínguez; the rector of the UMA, Juan Teodomiro López; the mayor of Málaga, Francisco de la Torre; the director general of Investigación y Transferencia of the Junta de Andalucía, Loreto del Valle; the consejera delegada and diputada delegada de Desarrollo Económico Sostenible of the Diputación de Málaga, Esperanza González; the president of AEMARK, Natalia Rubio; and the president of the organizing committee, Sebastián Molinillo.