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Hotel occupancy falls in September and a autumn with declines is expected

Hotels in the province of Málaga closed September with an occupancy of 89.66%, 2.31 points less than in 2025. AEHCOS expects drops of 8.71 and 9.65 points in October and November.

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Photo: AEHCOS · Hoteleros de la Costa del Sol
Hotels in the province of Málaga closed September with an occupancy rate of 89.66%, which represents a decrease of 2.31 percentage points compared with the same month in 2025, when 91.97% was reached. This is according to the Asociación de Empresarios Hoteleros de la Costa del Sol (AEHCOS), which has assessed the month and updated its forecasts for the next two.

Origin of guests

Of the total number of guests staying in September, 75.08% came from the international market and 24.90% from the domestic market. By municipality, Torremolinos recorded the highest occupancy, with 94.60%, followed by Benalmádena, with 94.40%. Next come Mijas (89.50%), Nerja (88.40%), Fuengirola (86.70%), Marbella (86.30%) and Estepona (80.50%).

Forecasts for October and November

For October, AEHCOS estimates occupancy of 81.50%, compared with 90.21% in October 2025, which represents a decrease of 8.71 points. In November, the forecast stands at 60.15%, compared with 69.80% in the same month last year, a fall of 9.65 points. By area, Málaga capital has an October forecast of 90.20%, followed by Benalmádena (86.77%), Torremolinos (86.45%) and Marbella (80.35%). For November, Málaga capital again tops the list with 82.25%, followed by Benalmádena (67.35%) and Torremolinos (66.19%).

Puente de la Hispanidad

Estimates for the Puente de la Hispanidad, three nights long, point to an average occupancy in the province of 88.75%, similar to the 90.42% recorded the previous year. The president of AEHCOS, José Luque, has stated that "the September data show that Málaga still maintains high occupancy levels, although the decrease compared with last year and, especially, the forecasts for October and November make it necessary to be cautious."

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Foto: AEHCOS · Hoteleros de la Costa del Sol

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