Talks
Marco Apecom: sports marketing and communication conference
Second edition of Marco Apecom, under the theme «La pasión como motor de marca»: how sports brands are built, the role of data, and communication from within a club, with LALIGA, Blinkfire Analytics and Málaga CF.
- When
- Thursday, October 1, 2026 18:00
- Where
- Fábrica Victoria, Avenida de Velázquez, 215, 29004 Málaga
- Price
- Check
- Audience
- Professionals, over 18 years old
- Organized by
- APECOM
Conference for advertising, communication and marketing professionals about sport, under the theme «La pasión como motor de marca».
Speakers include Ángel Fernández, Brand and Strategy Director at LALIGA, on how to build the brand of clubs and competitions; Paula Toledo, Customer Success Director at Blinkfire Analytics, on data, marketing and measuring advertising investment; and Ana Fernández, Marketing Manager at Málaga CF, on the day-to-day communication and campaigns of a club.
Afterwards, a round table with the three speakers and the participation of Alfonso Herrero, captain and goalkeeper of Málaga CF. At the end, the winning NGO of «Se Busca ONG» is announced, and Ignacio Luque, president of APECOM, closes the event.
Prior registration through the form on the event page; the organization reviews applications. Entry is not allowed for those under 18.
Speakers include Ángel Fernández, Brand and Strategy Director at LALIGA, on how to build the brand of clubs and competitions; Paula Toledo, Customer Success Director at Blinkfire Analytics, on data, marketing and measuring advertising investment; and Ana Fernández, Marketing Manager at Málaga CF, on the day-to-day communication and campaigns of a club.
Afterwards, a round table with the three speakers and the participation of Alfonso Herrero, captain and goalkeeper of Málaga CF. At the end, the winning NGO of «Se Busca ONG» is announced, and Ignacio Luque, president of APECOM, closes the event.
Prior registration through the form on the event page; the organization reviews applications. Entry is not allowed for those under 18.
Information published by APECOM. Verificada el 23 Sep 2026.